Combination strengthens CAM technologies, information, and services

Boston, MA — December 3, 2001 — Covington Associates, seasoned M & A advisors to technology and healthcare, today announced the sale of its client, Newton-based Integrative Medicine Communications ("IMC"), to A.D.A.M., Inc. ("ADAM," NasdaqNM: ADAM), an industry leader in the development of interactive consumer health information. The acquisition of IMC, a privately-held provider of science-based information on wellness and alternative medicine to healthcare professionals and consumers, extends ADAM's product line relating to complementary and alternative medicine (CAM), an industry segment quickly increasing in popularity throughout the U.S.

Under the terms of the agreement, ADAM will issue 470,000 shares of its common stock for all outstanding IMC shares; the company expects the acquisition will be accretive to earnings in 2002. IMC, which generated approximately $2 million in revenue in 2001, brings to the combination an expansive customer base, an established brand, and its core Access 2.0 informational database, which bridges the gap between conventional and alternative medicine processes and providers. An estimated 42 percent of American adults regularly practice complementary medical therapies; the attendant out-of-pocket figure is an estimated $27 billion.

Key IMC investors include Ascent Venture Partners, Health Business Partners, and IDP Ventures. The deal represents Covington Associates' tenth transaction of the year, and its fifth in the fourth quarter of 2001.

About Integrative Medicine Communications
Integrative Medicine Communications is an information services company empowering healthcare professionals, consumers, and executives to combine the best of conventional and alternative medicine for optimal healthcare. The company delivers a suite of unbiased, science-based clinical information to professionals and consumers as well as unrivaled business intelligence and advisory services. The company serves individual healthcare providers as well as large institutions, professional associations, and information providers including Health Forum, a subsidiary of the American Hospital Association, Drugstore.com, HealthGate, the American Society of Health System Pharmacists, the American Academy of Physician's Assistants, and Health Trust Alliance. Integrative Medicine Communications' products are not sponsored by any manufacturer and are peer-reviewed by an 87-member board of health professionals.

About Covington Associates
Covington Associates are seasoned M & A advisors to technology and healthcare. Focused exclusively on mergers and acquisitions, Covington Associates has established a track record of success based on deep domain experience and an unrivaled level of service from a team of senior advisors. Since 1991, the firm has successfully completed over 50 transactions ranging in size from $10 million to over $1 billion in e-services, software, IT services, and healthcare technologies. To learn more about Covington Associates, visit www.covingtonassociates.com



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